Call for Application Communication Consultant for STRATEGIES! Sarl


STRATEGIES! is a consulting firm specialized in Leadership & Management, offering its services to international development organizations, as well as to private companies in the fields of:
• Organizational Development
• Strategic and Operational planning
• Design, Monitoring and Evaluation of projects,
• Conceptualization and facilitation of workshops and international conferences, etc.

After 25 years of experience, STRATEGIES! wishes to consolidate its international positioning and increase its visibility while embracing digitization.


STRATEGIES! recruits a Communication Consultant


  • Roles and responsibilities of the consultant

Communication strategy 

  • Develop a strategic and operational communication plan for the company
  • Ensure communication serves to meet larger objectives of sales, visibility, positioning, etc
  • Ensure communication activities contribute to increase traffic and reach key decision-makers through publications
  • Monitor and evaluate the communication strategy


Content development

  • Assist consultants in content development of:
    • Technical articles – such as courses, books, thematical articles
    • Non-technical articles – activities or events related articles, as well as
    • Production of other communication tools
  • Assist in writing articles and strategy for STRATEGIES! positioning as a Thought-Leadership firm

Community Management

  • Follow-up the redesign and update of the company website
  • Develop and implement a strategy for STRATEGIES! social media presence
  • Plan and coordinate a communication strategy for the company’s events and online products.

Coordination of communication strategies with other partners

  • Coordinate communication work that is outsourced to other partners such as marketing or advertising agencies
  • Coordinate implementation of communication strategies with STRATEGIES! clients who may require these services


Media & event management (Would be an added advantage)

  • Ensure regular presence in traditional media
  • Manage events around the 25th anniversary of the company


  • Required competence:

Candidates should demonstrate

  • Strong analytical, research and writing skills
  • Ability to produce high-quality content within deadlines
  • Ability to write clearly and adapting style and content to different audience
  • Strong strategic thinking skills
  • Ability to work independently, flexibly and under pressure
  • Flexibility in responding to changing priorities in a fast-paced environment
  • Productive and efficient worker, highly motivated
  • Competence that would be a great advantage
    • Good understanding of private sector and/or development issues
    • Experience with traditional media relations: TV, radios, magazines, etc…
    • Basic web content management
    • Experience in managing social media pages for an organization
    • Strong presentation skills


  • Required Skills & Experience


  • Academic Qualifications/Education:

    • At least a Bachelors’ degree or equivalence in experience
  • Experience:

    • Experience in corporate and/or institutional communication
    • Proven record of producing articles, blogs and communication products – At least 3 samples of previous work must be provided
    • Using online platforms for communication
    • Knowledge of social media management and monitoring: Facebook, Twitter, YouTube, LinkedIn, etc, is an advantage
  • Language skills:

    • Fluency in English and French is required (written and verbal) – emphasis is on English
    • Strong listening skills
  • Documents to be submitted 

  • Curriculum Vitae (CV)
  • 3 different samples of write-up showing variety in style and target audience

Application should be submitted  no later than  Sunday, March 29th 2020 at 2.00 pm to

Note: Only applications received by email and fulfilling requirements will be considered.



Agriculture, a sector at the heart of Africa’s development challenges.

As we all know, Africa remains a continent with a fairly high poverty rate. Key facts and trends continue to reveal this:

  • About 41% of the population south of the Sahara lives below the global poverty line of $1.90 per person per day [1].
  • Undernourishment in Africa affects about 20.4% of the population, or just over 237 million people. In addition, the demand for food will increase in view of increasing demographic pressure. [2]
  • Agriculture already contributes to about 65% of employment in Africa, and this rate could be higher if the entire agri-food system is taken into account. However, these jobs remain precarious and do not allow small producers, who represent 80% of farmers, to live decently [3].

It therefore appears that agriculture is a key sector which, if developed, will help to achieve certain sustainable development objectives in Africa. These include poverty eradication, hunger eradication, access to decent work and stronger economic growth.

For years now, this sector has struggled to meet this potential due to low productivity, heavy losses, insufficient investment etc.  Climate change will undoubtedly magnify the productivity challenge. Within the last 5-7 years, many have begun to see innovation as the key to unlock Africa’s agricultural potential.  For innovation to act as a key to large scale improvements in agriculture, it must itself perform on scale.  What is happening with agricultural innovation on the continent and how can we bring innovations to scale so they in turn can impact agriculture on scale.  Let’s take a look.

Types of innovations in the agricultural sector in Africa.

Innovations in the agricultural sector in Africa focus on technical, technological and organizational aspects.

Technical innovations tend to focus on production, conservation and processing in both farming and livestock breeding.  They include the development of improved seeds, farm equipment and natural conservation techniques for agricultural and livestock products.

In the field of technology, drones are being developed to facilitate the performance of tasks such as crop protection and the surveillance of herds. Applications are being developed to enable farmers learn about weather, market prices and farming techniques. Networks on mobile devices enable farmers to exchange information, follow training courses and sell their products.

Images of Drones for Agricultural use and a mobile App to identify crops disease and find ways to cure.

Organizational innovations concern new forms of cooperation, with a view to enabling farmers to better organize themselves in order to strengthen their skills, disseminate technical knowledge as well as access funding and markets. Contract farming is an example where multi-year contracts with large companies can enable farmers to expand production, meet quality requirements and access both training and funding. The return to cooperatives is also enabling “innovation” that integrates lessons of the past to allow farmers better market their products and easily acquire their inputs.

Innovations are being developed daily across the continent.  Yet despite a lot of hype about drones on farms and mobile apps for cattle herders these innovations have so far had only a small impact on the development of the agricultural sector and the major challenges of production, conservation, transformation and the creation of decent jobs in African agriculture, remain intact.

Why have the innovations not had a significant impact on African agriculture so far?

STRATEGIES! facilitates an experience sharing event on innovation for rural development for over 200 participants from 14 countries for German Development Cooperation (GIZ)

 After a few years of supporting various organizations which focus on innovation, STRATEGIES! has identified a number of bottlenecks that limit the impact of agricultural innovations on the continent. The most salient are:

  • ►The weak involvement of public authorities in the innovation process. Innovations are very often driven by individual farmers or small start-ups. Few countries have a mechanism whereby these innovations can be supported by government services. Due to the lack of systems for identifying, adopting and replicating these innovations, they remain unknown to the general public and particularly to those in the agricultural sector who should use them. The innovator has neither the means nor the mandate to bring new equipment or technology to the farmers who need it most. Still today government services seem far removed from the cutting edge thinking that is innovating in agriculture.
  • ►The non-sustainability of innovations initiated through development organizations alone. Innovations initiated through development projects have the advantage of being supported for a creation and testing phase. However, if the project is not anchored within a large-scale farmers’ organization or within local, regional or national extension services, there is little chance that the innovation will be adopted by a large number of users.  As soon as the project ends, the innovation will either be abandoned or continue to be used on a very small scale.
  • ►The high cost of implementing innovation. Some innovations, because of the cost of their implementation, are beyond the reach of farmers. There is no mechanism in place to allow small farmers to access these innovations despite the cost. Other innovations are costly to develop and take to market. Neither farmers, nor innovators have support to develop and access innovations.

So overall, it is the absence of a system for identifying, supporting, introducing and scaling up innovations that limit their impact on the agricultural sector.

Key actions to scale agricultural innovations and boost agriculture in Africa

In order to scale up agricultural innovations in Africa, it would be wise to invest in the system for identifying, supporting, introducing and scaling innovations. In this cycle, each actor should play their role.

For Governments:

  1. Establish a system for promoting and identifying innovations at the local level, particularly in municipalities, within the education system and through agro-pastoral fairs.

– In municipalities, there should be a mechanism in place to enable innovators submit their work to the municipality and to local Ministry of Agriculture services. This will enable innovations to be identified early and will open up the possibility receive support for them.

– Identification should also be done at the level of schools and universities. To do so, agriculture should be a part of the education system, which will encourage young people to see agriculture as a professional option, even as it encourages innovation initiatives.

– Many governments organize agricultural fairs. During these fairs, innovation should be showcased and discussed. This will provide the opportunity to give innovators incentive awards and will facilitate outreach regarding to specific innovations.

  1. Strengthen government institutions in charge of innovation

This includes, for example, strengthening agricultural research and development institutes so that they are able to pick up the best innovations and scale them up. They must therefore receive funding to fully develop them in order to make them accessible to small farmers. Research facilities must also have a direct link to extension services which will enable farmers to be informed about an innovation, test the innovation and give feedback for scaling up.

  1. Subsidize innovations.

Some innovations require significant investment for both development and acquisition.  Subsidies which go directly to the innovator as well as those who enable the small farmer to access the innovation are essential.

In addition, municipalities can acquire expensive innovations (notably equipment) and set up a management system that enables large numbers of farmers to access the same equipment.

For Farmers’ Organizations:

It is important for farmers’ organizations to see innovation as an essential part of their work. Good organization will enable farmers’ organizations to partner with innovators, research institutions and/or governments.

Furthermore, well organized cooperatives and associations can develop partnerships which enable them to orient the development of specific innovations to solve problems identified by their members.

It is essential that farmers’ organizations identify, test, improve and scale up agricultural innovations with or without government support.

 For Development Organizations:

Today, development organizations are probably the actors that provide the greatest support to innovation on the African continent. This work is to be applauded as it has produced some remarkable results.  To scale it up and render it sustainable, development organizations must remember the following:

  • ►It is necessary for innovations to be anchored within the national ecosystem: farmers’ organizations, ministries of agriculture, research institutions, private sector organizations, etc. as early as possible.
  • ►It is necessary to develop the business case and business plan for an innovation. How will development, testing and dissemination be financed?  What is the market segment for the innovation, does that innovation have the buying power to access it, etc.
  • ►It is helpful to connect innovators across national borders and even across continental borders. It is important that this learning and sharing be anchored within the national ecosystem of the country where the innovation will be used.
  • ►A discussion on patents and intellectual property cannot come too soon. Africans have often been robbed of their innovations. Both innovators and actors in the national agriculture ecosystem may need assistance in navigating discussions on intellectual property.

Innovations, however successful they may be, are necessary but not sufficient instruments to enable the African agricultural sector to meet the challenges it faces. The answers to be provided must necessarily be part of collective approaches involving all the actors concerned. These responses must also highlight the mechanisms of interaction with the agriculture ecosystem in order to make innovations truly work for agriculture.

Africans are innovating.  It is essential to capitalize on these innovations to accelerate and scale up results in agriculture so we can meet the various challenges related to population growth, food needs and employment in Africa.

[1] 2018 Report of the world bank :

[2]  2018 Report of FAO : Africa regional overview of food security and nutrition

[3] Banque Mondiale 2016:

STRATEGIES! CEO, Kah Walla, Visiting Fellow at Perry World House, University of Pennsylvania

STRATEGIES! is pleased to announce, its CEO, Kah Walla, will be a Visiting Fellow at Perry World House, University of Pennsylvania, April 22 – 26, 2019. During her stay, Ms. Walla will be helping to shape the intellectual agenda of Perry World House’s inaugural research theme, “Global Shifts: Urbanization, Migration, and Demography”.

Ms. Walla will interact with University of Pennsylvania students and professors as a Visiting Professor in various classes, speak at conferences and working sessions as well as hold one-on-one sessions with students.  Building on her extensive experience as a development professional and her work as a frontline political leader, she will work with graduate students and professors to expand research and produce a policy-oriented paper on the theme “Transitioning societies from autocracy to sustainable democracy”.

Kah Walla is an entrepreneur, political leader, activist and former presidential candidate who is recognized internationally for her expertise in management and governance, as well as her commitment to Africa, its development, its women and its youth. Research and analysis carried out by STRATEGIES! in the last five years on Macro Trends in Africa in the areas of:

  • Peace and Security,
  • Economic Development & Food Security
  • Demography and Migration

will serve as a basis for her work at Perry World House.  Ms. Walla’s grassroots and national level work as the President of the Cameroon People’s Party on Political Transition in Cameroon will inform on the practical challenges of transitioning from autocracy to sustainable democracy.

Founded by Benjamin Franklin, the University of Pennsylvania is a private Ivy league research located in Philadelphia. It is one of the most highly ranked universities in the world and prides itself on a tradition of active pragmatism, translating knowledge into social-minded action.

Perry World House’s mission is to bring the academic knowledge of the University of Pennsylvania to bear on some of the world’s most pressing global policy challenges, and to foster international policy engagement within and beyond the Penn community. Visiting Fellows at Perry World House are a distinguished group of international scholars and professionals including profiles such as Susan Rice, Former U.S. Permanent Representative to the United Nations and Michel Gabaudan, former President of Refugees International.  Kah Walla is proud to be the first Perry World House Visiting Scholar from Africa.

Following her stay as a Visiting Fellow at Dartmouth University in 2018 and her conferences at Harvard University, Georgetown University and Yale University in prior years, STRATEGIES! is proud of its CEO’s continuous collaboration with the finest universities in the United States.  These collaborations have enabled our firm to integrate global conversations, contributing through our specific field work and research on the African continent.  Africa’s challenges are the world’s challenges. As STRATEGIES! seeks solutions for these challenges in its daily work, it is a privilege to take part in some of the most innovative and advanced conversations on our planet.

Looking for Africa-based, full-service Communications Firm to work at Sub-regional level.

STRATEGIES! is looking for a communications firm to partner with on the development and implementation of a communication strategy for an African Regional Member State Institution. The Communication firm will be responsible for:

  • Joint development of the 3-year Communication Strategy for the Peace and Security Program
  • Generating content and packaging for:
    • A quarterly brief produced electronically and distributed to all stakeholders
    • An annual report distributed both electronically and in print form
    • The stories of the program (3-6 per year) in short video format
  • Coordinating media relations, including:
    • Establishing a database of relevant media at national, regional and international levels
    • Drafting press releases for major events
    • Strengthening the relationships between relevant media and the institution

This contract will require 1-2 dedicated staff to manage the contract.  Work may include travel to East and Central Africa.

If you are interested, please send a presentation of your firm and at least 3 relevant samples of your work to no later than Wednesday, February 13th.  For questions or further information, you may contact:

Land Line – +237 233 433 876 / 233 438 237

Mobile – +237 699 890 899

Recherche d’une entreprise de communication multiservices basée en Afrique pour travailler au niveau sous régional

Le cabinet STRATÉGIES! est à la recherche d’une entreprise de communication avec laquelle s’associer pour élaborer et mettre en œuvre une stratégie de communication pour une Institution Sous Régionale d’Etats Africains. La structure retenue sera responsable de:

  • Développer conjointement la stratégie de communication triennale pour le programme Paix et Sécurité
  • Générer du contenu et packaging pour:
    • Un rapport trimestriel produit électroniquement et distribué à toutes les parties prenantes
    • Un rapport annuel distribué sous forme électronique et imprimée
    • Les histoires du programme (3-6 par an) en format vidéo court
  • Coordonner les relations avec les médias, y compris:
    • Création d’une base de données des médias pertinents aux niveaux national, régional et international
    • Rédiger des communiqués de presse pour des événements majeurs
    • Renforcer les relations entre les médias pertinents et l’institution

Ce contrat nécessitera 1-2 employés dédiés. Les travaux peuvent inclure des voyages en Afrique de l’Est et Centrale.

Si vous êtes intéressé, veuillez envoyer une présentation de votre société et au moins trois exemples pertinents de votre travail à  au plus tard le mercredi 13 février 2019. Pour toute question ou information complémentaire, vous pouvez contacter:

Ligne fixe : +237 233 433 876/233 438 237

Mobile : +237 699 890 899

A Week at Dartmouth: Bringing the African perspective to an American campus

A Week at Dartmouth: Bringing the African perspective to an American campus

For the past two years I have been invited to speak at Dartmouth College during the Young African Leadership Initiative (YALI). The YALI program is, in my opinion, President Obama’s most significant legacy in Africa. The program which provides training and support to about 1,000 young African leaders from civil society, business and the public sector has not only increased the visibility of young African leaders, most importantly, it has enabled them to build networks. My engagement with Dartmouth, which is one of the prestigious Ivy League Schools in the US, has increased annually. This year the university used its “Great Issues Innovation Fund” to invite me in as a guest lecturer to spend a week at one of America’s most prestigious universities speaking to a wide variety of classes and groups.  It was a wonderful week of exchange, discussion, learning and experience sharing.

From Entrepreneurship to Activism

I am a political leader, entrepreneur and rights activist.  Dartmouth deftly drew from all of my experiences to create a wide variety of platforms for discussion and exchange.  I co-taught four classes.

  • Politics of Africa with Professor Jeremy Horowitz. Jeremy Horowitz who has lived in Africa, including in Cameroon knew exactly what to assign students as readings on Cameroon and on my personal experience as a political leader.  The hour flew as we covered Cameroon’s post-colonial journey, the current Anglophone crisis, the economics of dictatorships in Central Africa and the political perspectives for my wonderful country.  Dartmouth students do their homework. They had read and analyzed, enabling us to have in-depth discussions and make comparisons that stretched across the continent.  I left feeling buoyant. The students’ questions and perspectives triggered a multitude of new ideas in my mind.


  • Gender Identities & Politics in Africa with Professor Ayo Coly. I co-taught two sessions with this class and would go back again tomorrow without hesitation. Discussing with Ayo Coly was in itself a delight. This feminist professor of Senegalese origin delves into African feminist theory with gusto. She masterfully intertwined the dance performance of South African Dada Masilo, Obioma Nnaemeka’s notion of negro-feminism, the role of Liberian women in ending the war as portrayed in “Pray Back the Devil” and my own political leadership in Cameroon to produce the most thought-provoking discussion on Gender and Politics in Africa that I have participated in, in years. It is pleasantly jolting to theorize one’s own practice in the context of what  African women are doing all over our continent.  This class left me thinking, thinking and thinking.


  • The Challenges of Global Poverty with Don Steinberg.  Dartmouth is remarkable at drawing in nationally and internationally renowned figures to teach. Steinberg who has over 35 years-experience in US Foreign Policy as deputy administrator for USAID, National Security Council senior director for African Affairs and who served in both the Clinton and Obama administrations is a delight to exchange with. Here again the hour proved too short. I had to dig deep in my own 28+ years of working on development issues in Africa to meet the student’s questions.  From economic growth to education policy, we discussed different models I have had the opportunity to work with and lessons we can draw on to catapult development. Luckily, we were at the end of the day.  Exchanges with a handful of students continued for a good hour or so after class.


  • Women in Politics with Professor Deb Brooks. The timing did not work for me to participate in this class in person. Professor Brooks came up with the idea of filming a session for future use in her class. We covered my journey as a woman in politics.  Why I came into the field, challenges and successes in the last 10 years as well as perspectives for the future.  I look forward to seeing the video myself!

A variety of learning environments

I also tremendously enjoyed the variety of learning environments as I had coffee and desert with Human Development Fellows and King Scholars.  These less structured sessions with a smaller number of students enabled more in-depth discussions that were tailored to students’ specific questions and needs.  Particularly enjoyable for me was reconnecting with Ambassador Johnnie Carson, former Assistant Secretary of State for African Affairs and members of his U.S. Policy on Africa class over lunch.  Ambassador Carson was a great friend of Cameroon when he was at the State Department and has continued to be so. His class had question after question ranging from the Cameroonian economy to the fight against Boko Haram and the implications for U.S. Policy.

Policy and development is of course wonderful and essential. However, I was also thrilled to speak to the MBA students at Dartmouth’s Tuck School of Business on entrepreneurship and building a consulting business in Africa.  The group of students from about 5 African countries had a multitude of questions on starting and growing a business in challenging environments on the continent.  I did not close without stressing on the importance for a business owner to be involved in improving governance.  It is your duty as an African citizen and it’s essential for business!

Building People Power…

The highlight of my week at Dartmouth was the Public Talk and Community Dinner on “Building People Power: Lessons from Grassroots Movements in Cameroon and in the USA”. Given the very recent mobilization of US citizens against gun violence and the march by Cameroonian women to stop violence in our country and improve governance, the topic was extremely timely.  With a conference room full of Dartmouth students and faculty as well as some of the alumni from the Class of 1957 which supports the “Great Issues Innovation Fund” which enabled my week at Dartmouth and alumni from the class of 1982 who are considering gifting their alma mater in a similar way; we examined some of the key features of these movements:

  • Ordinary citizens deciding to take on entrenched, powerful systems
  • Unlikely leaders – young people and women – who when we look throughout history turn out to be very likely leaders
  • The need for citizens all over the world to greatly increase their engagement with public governance to address the complex problems with which our world is faced.

The lively discussion during the public talk continued for several hours at the community dinner.  To me, it emphasized once again, the need for us as citizens to engage in lively, informed, in-depth discussion on the intricate challenges with which we are faced.  Whether one is from Douala or from Hanover as citizens we can no longer afford to be bystanders in the governance conversation!

The week at Dartmouth was invigorating.  Students bring to the discussion, fresh perspectives, passion, the “why not” question which always stimulates and an eagerness to find solutions which one can lose after years challenging circumstances.

The resources on the Dartmouth campus are impressive. Students have more science, communication and computer equipment on one campus, I am certain, than in all of Cameroon’s universities combined.  Even more important however, is the way alumni, professors and staff pool these resources and converge to give these students the ultimate learning experience. Everything comes together to help the student succeed. It is no wonder after such an experience that Dartmouth alumni are such generous benefactors to their school.

It is my hope that my African perspective and my experiences as a practitioner enriched their learning journey as much as they enriched mine.


STRATEGIES ! facilite la Première Conférence Régionale du Farmer Business School Abidjan – Côte – D’Ivoire du 10 au 12 octobre 2017

En octobre de cette année, STRATEGIES! a eu le privilège de fournir ses services une fois de plus à une des principales institutions de la coopération allemande, la Deutsche Gesellschaft  für Internationale Zusammenarbeit, GIZ, dans le cadre de l’échange régionale sur l’implémentation et le suivi de l’approche « Farmer Business School » Read More